Flash design has become a useful tool in website development. When used properly it can effectively highlight important information or visual images.

Flash allows designers the ability to embed certain fonts into the design, can allow interaction with the viewer, and incorporates movement and animation into a page.

With its many visual benefits, there are many issues with Flash that should be taken into consideration. In terms of online marketing, search engine optimization tops the list.

Based in Saskatchewan, in the growing and progressive city of Saskatoon, Blairmore Media operates as a design firm with a focus on print and internet projects. If you have any questions about flash you can email us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call our office at (306) 373-6730.

TECHNICAL: FLASH

Adobe Flash is a proprietary, robust graphics animation or application development program used to create and deliver dynamic content, media (such as sound and video), and interactive applications over the web via the browser.

Many graphic artists use Flash because it gives them exact control over every part of the design, and anything can be animated and generally "jazzed up". Some application designers enjoy Flash because it lets them create applications that do not have to be refreshed or go to a new web page every time an action occurs. Flash can use embedded fonts instead of the standard fonts installed on most computers. There are many sites that forgo HTML entirely for Flash. Other sites may use Flash content combined with HTML as conservatively as gifs or jpegs would be used, but with smaller vector file sizes and the option of faster loading animations. Flash may also be used to protect content from unauthorized duplication or searching. Alternatively, small, dynamic Flash objects may be used to replace standard HTML elements (such as headers or menu links) with advanced typography not possible via regular HTML or CSS (see Scalable Inman Flash Replacement).

Flash is not a standard produced by a vendor-neutral standards organization like most of the core protocols and formats on the Internet. Flash is much more self-contained than the open HTML format as it does not integrate with web browser UI features. For example: the browsers "Back" button couldn't be used to go to a previous screen in the same Flash file, but instead a previous HTML page with a different Flash file. The browsers "Reload" button wouldn't reset just a portion of a Flash file, but instead would restart the entire Flash file as loaded when the HTML page was entered, similar to any online video. Such features would instead be included in the interface of the Flash file if needed.

Flash requires a proprietary media-playing plug-in to be seen.

Flash detractors claim that Flash websites tend to be poorly designed, and often use confusing and non-standard user-interfaces, such as the inability to scale according to the size of the web browser, or its incompatibility with common browser features such as the back button. Up until recently, search engines have been unable to index Flash objects, which has prevented sites from having their contents easily found. This is because many search engine crawlers rely on text to index websites. It is possible to specify alternate content to be displayed for browsers that do not support Flash. Using alternate content will help search engines to understand the page, and can result in much better visibility for the page.. An additional issue is that sites that commonly use alternate content for search engines to their human visitors are usually judged to be spamming search engines and are automatically banned.