Often the forgotten cousin to design, copy writing is just as important to an organization's marketing. Blairmore Media of Saskatoon provides copy writing services for all if its projects. Most commonly used in larger projects such as the development of a website, production of a newsletter or magazine, copy writing for smaller projects such as brochures and direct mail pieces can add a significant impact to it effectiveness. While your graphic design creates a strong, trustworthy image in your customers mind, proper copy writing can appeal to emotions and create a call to action.

Search engine optimization is a relatively new reason for placing more importance on copy writing. Developing a strong content plan for your website will increase the likelihood your online marketing strategy will be effective. As much of the advice for search engine optimization suggests, “content is king” and it all starts with your copy writing.

Blairmore Media provides copy writing services for businesses located any where in Saskatchewan including Saskatoon, Regina, Prince Albert, North Battleford, Yorkon, Swift Current and Lloydminister and anywhere in western Canada including Manitoba, Alberta and British Columbia. For more information on our services please call our office or email our office.

IN DEPTH: Copy Writing

Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for print, television, radio or other media). The author of newspaper or magazine copy, for example, is generally called a reporter or writer, not a copywriter.

Thus, the purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint. Alternatively, copy might also be intended to dissuade a reader. Copywriting is getting across the perfect message, with the perfect words.

Copywriting can appear in direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer.), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media.

On websites, copywriting may also refer to content writing for the purpose of achieving higher rankings in search engines. This practice includes the strategic placement and repetition of keywords and keyword phrases on webpages. Known as "organic" search engine optimization (SEO), it is best done in a way that does not distract, bore or confuse the human reader. Achieving optimal results is something of an art.

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